Frequently Asked Questions

How do I fund PWR Tools Campaigns and PWR Services?

You can use funds available to you in the HP Marketing Subsidy Center (MSC) or HP MDF funds, and both of those sources can be supplemented with your own funds. Bazzirk will pull your MSC funds for you.

How do I find out what I can afford with my HP funds?

We’ve prepared a Pricing Matrix as an easy reference for you. You’ll find it here.

How does the PWR Tools for HP Partners Campaign (the Ferrari, Helicopter, etc.) work?

It’s easy. You select the campaign you want and order it. Then:

• We send you paperwork on the campaign that explains your Action Items.
• You either supply a campaign database (including full contact information) or we help you pull one that matches your requirements.
• We bump the database against (1) the HP do not call list, (2) the HP Major Accounts list, and (3) a list of accounts that has received the same campaign before.
• We verify the information on the campaign database. (Optionally, we can qualify accounts in advance.)
• We send you a pdf of creative materials for your approval.
• We produce, fulfill, and ship the campaign, personalizing materials for each recipient.
• We follow up by phone with all accounts who do not accept a meeting based on the mailing.
• The PWRline lead management system notifies you when an account accepts a meeting. (Optionally we can schedule the meeting for you.)
• You schedule the meeting and begin the sales process.

What makes the PWR Tools Campaign so effective?

The PWR Tools Campaign has been widely tested and refined over a period of more than two decades. It is a very reliable way to begin new relationships with decision maker prospects. When measured against other methods of executive-level demand generation, such as telemarketing, advertising, and other forms of direct marketing, PWR Tools Campaigns consistently produce:

• The highest number of meetings in the shortest time
• The lowest cost per meeting and cost of sale
• The highest ROI
• The shortest sales cycle

What if I only want to use one, or more than one, of the PWR Services, and not the PWR Tools campaign?

It’s up to you. The PWR Tools Campaign is your best choice for decision maker demand generation, but you may have other priorities in marketing, or your available funds may cover only certain activities. If so, you’ll find a full range of choices here. We’ll make sure you get exactly what you need.

Will you help me decide which Campaign or Service to use?

Absolutely. Consultation on our offerings is free.

Who will we be dealing with to implement this program?

HP’s designated vendor for PWR Tools is Bazzirk Inc. Founded in 1988, Bazzirk is a thought leader in technology marketing. We work with HP partners throughout the world, implementing hundreds of campaigns and services each quarter. In fact, we have worked with HP and its partners longer than any of the other vendors represented in the MSC. The PWR Tools Campaign is our proprietary process.

Contact us

PWRtools@Bazzirk.com

512-418-8500 x432

All materials © Bazzirk Inc. Bazzirk, PWR, PWRplay, PWR Tools, PWRline, PWRtrax, PWRset, and PWR System are trademarks of Bazzirk Inc., and no license is granted to use these trademarks. Bazzirk is the sole and exclusive owner of PWR methodology, including all intellectual property with respect thereto. PWR includes the methodology employed in the marketing process, and all associated software, in all forms and formats, together with any modifications, enhancements, revisions, derivative works, or substitutions that may be made from time to time. All copies of the foregoing and all intellectual property rights throughout the world in PWR are and shall remain the sole and exclusive property of Bazzirk.